It’s important to know why we’re teaching you how to promote your brand by creating advertorials instead of paid ads: while you could hire an expensive marketing firm to promote your services— this costs anywhere from $5,000 to $50,000—with no guarantee of results. Even if you have the financial means to pay for that option, we recommend holding off on that step until later.

Here’s why: as a new business, it’s better to gradually attract customers. This approach allows you to learn along the way—understanding what works, what doesn’t, and whether your product needs adjustments.

If a flood of customers started using your product or service all at once, each with unique needs, your small business might lack the infrastructure to manage it effectively. By taking a slow and steady approach, you can continuously improve your product and create a stronger foundation for your business. The satisfaction you get from each new sale will motivate you to keep going – and because you did it all yourself with a hands on approach, it will only add to your confidence as a business owner. It’s not always easy, and there’s no shortcut—you have to be fully committed, both head and heart, in order to succeed. But there’s nothing more rewarding than seeing the results of your hard work come to life.

To effectively market yourself, you need consistent daily initiatives that draw attention to your StudioLink, your Author Page, and Articles.

The Author Page is your Profile that contains all of your Spotrpage Articles. It’s a unbelievably impressive showcase of what you are capable of and offer.

Take a look at the Author Pages of new a couple businesses:

MASKLA STUDIO

Third Wheel Publishing

Third Wheel Publishing does a particularly fantastic job of publishing advertorials using Spotrpage Article. Each article includes an advertisement for their book publishing company, with a button linking directly to their StudioLink. The brilliance of Third Wheel is they understand human psychology: by including an unique offer in each of their articles, their offer is so enticing, you can’t help but click.

Take a look below: Adding an offer can significantly increase click-through rates, often by 20-60% or more.

The process of creating Spotrpage Article advertorials and marketing your brand is layered, but once you get the hang of it, its simple:

Step 1: Find someone who can benefit from your product.

Step 2: Create a targeted Spotrpage Article (advertorial) for that person hi-lighting how your product or service can benefit that person.

Step 3: Reach out to them directly with a link to the Spotrpage Article or StudioLink and a mutually beneficial offer.

Wait a few days and if you don’t receive a response, repeat steps 2 & 3 with a new article. Do this a total of 3 times before moving on to a new person.

*This phase of growing a healthy business is vital. We will review how to approach each step in the next lessons.