Step 1:

Find someone who can benefit from your product.

The most scalable way to do this is using social media. Once you find someone who could benefit from your product, it’s important to do your research on them.

Use this Marketing Info Template to fill out as you learn more about this person and brainstorm your approach.

Step 2:

Create a targeted article for that person hi-lighting how your product/service can help them.

The article should be related to your business/niche, yet specifically address that person’s pain point(s).

Not sure what topics are right for you? 

Try this:

Write down what the person’s pain points are in relation to your industry. Pain points are specific problems or challenges that customers experience in their lives or when using a product or service. You must understand a person’s challenges and desires to ensure you connect on a real level and produce content that addresses their hearts true desires. For example: for Tiny Trail Bites, a customer pain point might be “Difficulty Finding Nutritious Snacks Picky Toddlers will Eat”.

Once you’ve listed some pain points, take each of them and find an angle that forms an engaging article topic. For example, the pain point: “Difficulty Finding Nutritious Snacks Picky Toddlers will Eat” can inspire the article: “Winning Over Picky Eaters: Nutritious Snack Ideas for Toddlers”. It’s important that the article offers genuinely helpful information. We could even include one of the Tiny Trail Bites flavors to the list.

Step 3:

Reach out to the person directly with a link to your article or StudioLink and a mutually beneficial offer.

Use email or DM to reach out directly to the target customer. Include a thoughtful compliment or personalized insight, showing that you’ve done your research and genuinely understand their needs or interests. Clearly present a mutually beneficial offer, emphasizing how you can add value while being transparent about what you bring to the table. As a new business every new customer is taking a risk by choosing to work with you, and if you’ve built your business right, you have something great to offer them.

This point is often where businesses experience a lot of anxiety and fear. Fear that what they’re doing is not going to be received well, fear that people will judge, fear of failure. Every one of us experiences fear and anxiety – if we are transparent in our outreach, and doing good business, you’ll see over time that there’s nothing to fear after all.

Use our Outreach Template to craft your outreach. Don’t worry if this step is time-consuming, the process will become more natural over time.