What is Orbit and How Can It Benefit Your Business?
Orbit is a feature that broadcasts video content at scheduled times, like TV. During these broadcasts, viewers can purchase content. Essentially, you get your own “show” to promote your business.
Note: from this moment on we will refer to Orbit video content as your “show”.
Your show is broadcast alongside other creators, allowing you to reach their audiences and grow your own.
How It Works: StudioLink Pro Annual Subscription
The StudioLink Pro subscription provides 17 minutes of broadcast time each week for one year. The broadcast stays consistent across time zones: so if your show is scheduled for 8pm – it will be broadcast at 8pm in Eastern Standard Time, Pacific Standard Time, and Central Time.
Studies indicate that when audiences can rely on consistent timing, they are 20-30% more likely to tune in regularly. This consistent weekly exposure is a proven way to grow your audience and increase brand recognition. A 2021 study from the Journal of Marketing found that consumers are 80% more likely to purchase from brands they recognize.
StudioLink Pro Broadcast and Retail Package includes:
- Auto-reuse of top-performing content
- Custom Commercials advertising both your video content and brand across social media – at no extra cost. StudioLink Pro puts the commercial together for you, and promotes it to attract more viewers to your show at no extra cost. You retain a copy of the creative for your own use.
- Access to Priority time slots
- Additional broadcast opportunities
The StudioLink Pro Annual Subscription provides over $10,000 of broadcast time for $1,300, making it the most cost-effective way to reach customers through broadcasting.
Use video content to promote your products or services without the steep costs of traditional advertising. Create a show centered around your products or services, this is the most forward thinking sales opportunity since the inception of the Home Shopping Network.
Broadcast ideas and strategy
- Your smartphone is all you need. High-quality video production no longer requires a big investment, making it possible for small businesses to tap into the power of mass media. You can use the same business model as major studios—from idea to distribution—all in one place. Plus, you can repurpose your content to promote anything you want (Big Willy style).
- Videos can be strategically designed to include CTAs that drive viewers to product or content (example: to make a purchase, sign-up to a text or email list, a newsletter or to follow your socials and content).
- People are more likely to trust a company when they see real people behind it. Showing a face (whether it’s the founder, CEO, or employees, influencers, etc) humanizes your brand, making it feel more relatable and trustworthy. 73% of consumers are more likely to buy from a brand they trust. Use video to communicate authentically, putting a face behind the brand.
- Collaborate with creators to expand your audience with back-to-back broadcast.
- Broadcast cooking videos, share a link to StudioLink Ingredient List, providing viewers with a weekly shopping list to help them eat healthier and reach their body goals.
- Host a Webinar or Masterclass that provides valuable insights tailored to your niche. For instance, if you own a fitness business, you could offer a live workout session or share nutrition tips. Using StudioLink Pro (SL Pro), you can broadcast your webinar or class, ensuring it reaches and engages the audience who will benefit most.
- If you actually provide value in your content, viewers will purchase your show.
- With a StudioLink Pro subscription, your show is broadcast weekly for a full year, giving viewers time to absorb information about you or your product and build a connection with your brand.
- You have the option to give you viewers homework and things to accomplish for next week’s broadcast. Viewers have an incentive to purchase the webinar/class from the broadcast to replay parts that they missed the first time. TIP: We recommend not sharing your content elsewhere. Keep your content exclusive to your SL Pro. It’ll incentive people to purchase your content. You can re-broadcast webinars/classes/content when ever you choose.
- Chat with viewers live while your content plays. Answer questions, and engage the people watching your content.
- Co-host your Show & collaborate with influencers or industry experts in your niche. Their credibility and influence draws in a wider audience, and can lead to new business opportunities for both parties.
- Create a Challenge and encourage your audience to participate (e.g., a fitness challenge or a recipe contest). Broadcast the results of the challenge, highlight participants, and reward the winners with your products or services.
The live shopping and entertainment-focused sales model of the Home Shopping Network and QVC have been massively successful for nearly 40 years and counting, generating $8.5 billion in revenue in 2022. This sales model works and StudioLink Pro picks up where it left off.
In the video, the man’s genuine passion for the product makes you want the sponges. His confidence stems from knowing he’s created a superior product, and it shows.
- Invite customers or fans to be featured on your weekly Show, where they can share their stories, experiences, or testimonials of how your product or service has improved their life.
- Offer limited time discounts or free trials exclusively to those who are watching your broadcast. This rewards and incentivizes your audience to tune in to your show. Support financially and follow your content into larger markets.
Ideas to Promote your Show
There are endless options for using the Orbit feature to attract potential collaborators, customers, and fans. Whatever you goal is, whether its to raise funding for your business venture, collaborate with your dream influencer or celeb, sell your product or service, or just have fun, you can do it all with Orbit. When used in tandem with StudioLink, Orbit has the same marketing power television shows give Comedians. Research shows that video content is substantially more profitable at driving sales- more than any other content or format, increasing conversion rates by up to 80%. That coupled with consistent timing (which increases the chances of people tuning in by 20-30%) makes SL Pro a powerhouse in the marketing world.
The Orbit marketing method is similar to the marketing outreach protocol for Articles.
Step 1: Find the person or people you want to reach, via socials, contacts, search friends & family. We’ve seen lots of successes with brands asking A.I. to help identify customer demographics.
Step 2: Create content directed at your audience (content that serves their needs)
Step 3: Reach out and invite them to check out your show through various methods—social media, text, email, or social media ads. The commercials provided by SL Pro are specifically designed to be effective in these scenarios, optimized for social platforms, and perfect for boosting posts or running ads.
Chat Feature
Since its broadcast and not live-streaming, you can chat with viewers in real time with everyone you want in one place. Share links to specific StudioLink modules or Articles, answer questions, or just hang out and get to know your audience.
Create Events and Build Community with Chat
- Host group chats or Q&A sessions where multiple customers can join and discuss topics, which can be particularly engaging during product launches or special events.
- As you’re chatting, people can see the interest and excitement around what you’re doing. Your audience gets a chance to talk to you weekly, its an exciting thing!
- Its YOUR show – the beauty is you can do anything you want with your broadcast time.
If you need additional broadcast time for your brand to reach its goals, you can do that. There’s no limits with StudioLink Pro broadcasts. Broadcasting Your Show at the same time, across time zones for 1 year. Gestating your brand communication.