Crafting a Cohesive Visual Identity

November 05, 2024

Let’s make some magic happen! Together, we’ll take things step by step as we build your brand on StudioLink. You’ve already tackled the hardest part by creating your brand’s collateral—now it’s time to bring that vision to life. This is where we tap into the power of those assets you’ve carefully put together. Once you see your brand taking shape on StudioLink, something incredible happens: it clicks. You realize that you can accomplish anything you set your mind to, and that’s when the real magic begins.

STEP 1:

Profile Photo

It’s time to add your profile photo. This image is crucial as it represents your brand, appearing next to your username when you publish Articles and in the StudioLink directory.

Your profile pic should authentically reflect your brand and connect with your target audience. We highly recommend using your brand logo here!

To update your profile photo:

  1. Login,
  2. Click “manage account”,
  3. Under Profile Photo select “Upload Image”
  4. Drag and drop in the image you’d like to use

Keep in mind that your profile pic displays as a circle. You might want to make edits so it looks best in this format. Once your profile pic is updated, you can see what it looks like in the top right corner of your dashboard. If you don’t like it, keep working to perfect it! Try another version of your logo or a brand image – you should have everything you need saved in the folder.

STEP 2:

Top Section

First, go to your dashboard, click “Edit StudioLink”, click “Top Section” – this section is vital to your StudioLink’s success and in order for your StudioLink to publish, the Top Section must first be filled out and saved.

Take your time filling out each field. Nothing is set it stone so take a deep breath and breathe out all your fears, pressure, and anxiety – it’s not necessary. This is exciting!!

Feel free to change it up and try different names, descriptions and covers; this process is trial and error much like the creative process. You’re officially a creative! Think about how far you’ve come so far. Wow, you should be proud!

Below is a checklist to use as a reference as you fill out the fields of the Top Section of your StudioLink.

StudioLink “Top Section” Checklist

Title: 

Insert your StudioLink title here. Your title displays at the very top of your StudioLink, so it’s highly recommended you put your brand name here. For example: ours would say “Tiny Trail Bites”.

Text: 

Enter an explanation of your business or brand here. Keep it concise and engaging. This is your “elevator pitch” to keep people interested and scrolling. This would be a good place to use your tagline/slogan or brand story!

For example, for Tiny Trail Bites the text would be: “Our granola bites are made with love and a passion for wholesome ingredients. We source the best organic oats, fruits, and nuts, ensuring every bite is packed with nutrients. No preservatives, no artificial flavors—just pure, simple snacks your toddler will love.”

Company Name:

Insert your company name. Your Company Name is how your StudioLink shows up on the directory. We recommend using your full brand name here. Remember how we created a shortened and full brand name for Trail Bites?

For our company name we would put: “Nora’s Tiny Trail Bites”

Based in, Founded in, CEO: 

“Based in” is where you are located or where your business or brand was founded. Founded in refers to the year the business or brand was established. CEO is where you put the name of the company’s Chief Executive Officer.

Website: 

The website field is where the URL for a website, social media profile, article, or product can be led to. If you don’t have any of that at this time, leave it blank for now!

Phone Number: 

Insert company’s phone number (if applicable).

Cover Image: 

The Cover Image is the first thing seen on a StudioLink. It’s the most important aesthetic decision you will make. This is comparable to your YouTube banner or Facebook cover image. There’s a couple suggested options for how to do this: a) the DIY approach, or b) hiring a graphic designer on Fiverr.

If you go with route b, make sure you have a solid vision for what you’d like to achieve so you can give your new hire direction. If you’re not there yet, we recommend following the below steps to put together your own version of the cover image you’d like. You can always send what you create to your hire as an example of what you’d like them to create!

Remember the imagery folder we put together? Now is the time to start utilizing this and your logo(s).

Follow the below steps to start creating your stunning cover image:

1) Login to Canva.com

2) Click “create a design”

3) Select “Custom Size”

4) The dimensions for StudioLink cover images are 1920 X 1080 pixels so in the Width field put in “1920” and in the Height field put in “1080”.

5) Then click “Create New Design”

6) Now you have a blank slate to start trying things and creating your cover image. Open up the “Imagery” folder on your desktop and pick the ones you think would contribute to your big idea. Drag and drop the images you like onto the blank Canva page.

7) Next, do the same for your logos.

Now that you have all your favorite images and logos on your Canva page, you can start playing around with it! Make sure to resize the image so it fully covers the blank white page. It’s important to put together a cover image that best represents you. Ensure that when you publish the cover image, your cover image looks great on mobile and desktop and that the StudioLink title and info is legible.

Button Label and Link: 

This button displays at the top of your StudioLink and is one of the first opportunities for a CTA (call to action). This field is most effective when linked to direct purchase for products and services, social media profiles, or a Spotrpage Article.

For example, for Tiny Trail Bites we put:

Button Label: Buy Now

Link: [the link to where people can purchase the granola bites]

If you don’t have anything to link to yet leave this blank for now.

The final step is to click “save” and now you have a published StudioLink! To view your StudioLink, click “view StudioLink” in the top right corner of your dashboard.

Congratulations! You’ve put in the work and by establishing your storefront and online presence you’ve gone further than 90% of people out there with a business idea.